Retail and CPG landscape are evolving rapidly and the question on every executive’s mind is simple: “Is this worth it?” With rising customer acquisition costs, narrowing margins, and the imminent end of third-party cookies, investing in a CDP is a strategic imperative.
Did you know that 80% of consumers say pricing influences their purchase decisions more than brand loyalty? (McKinsey)
Discounts have always been a powerful lever for driving sales in retail and CPG. From end-of-season markdowns to limited-time flash sales, promotions create urgency, attract new customers, and boost short-term revenue.
Blanket discounts aren’t a growth strategy, they’re a margin killer.
In today’s digital-first landscape, Retail and CPG brands sit on mountains of customer data. Yet, many still struggle to convert that data into real business outcomes.
Customer Lifetime Value (CLV) is a key metric for brands aiming to grow profitably. It reflects the total revenue a customer is expected to generate over their relationship with a brand and guides smarter decisions around acquisition, retention, and personalization.
A global leader in the Consumer Packaged Goods (CPG) industry, the client has an extensive portfolio of food and beverage products available in over 180 countries.
A multinational Consumer Packaged Goods (CPG) company, known for its diverse portfolio of brands, sought to optimize its marketing efforts by leveraging first-party data. With shifting consumer behaviors and an increasingly digital landscape,
