Boosting ROI Through Predictive Promotions
for a US-based Leading Retailer

Problem Statement

The retailer’s marketing campaigns were underperforming due to a lack of real-time visibility into customer behavior, leading to inefficiencies in targeting and promotional effectiveness.

Key Challenges

Broad & Untargeted Campaigns

Promotions were generic, failing to resonate with individual customer preferences and behaviors.

Fragmented Customer Data

Online and in-store purchase data were siloed, leading to inconsistencies in customer profiling.

No Pre-Launch Testing Capabilities

The retailer lacked tools to simulate and predict campaign performance before execution, resulting in wasted ad spend.

Solution Implemented

To address these challenges, the retailer partnered with Custonomy to transform its promotional strategy through AI-driven customer insights.

Unified Data Across Channels

Custonomy.ai integrated with the retailer’s CRM, PoS, and digital platforms to consolidate customer data, creating a 360-degree customer view.

Digital Twin Technology

Each customer’s behavior was mapped using Digital Twins, enabling the AI to predict the most relevant promotions and offers.

Predictive Journey Simulation

Before launching a campaign, simulations were conducted to test different promotional strategies, optimizing for maximum engagement and conversion.

Business Impact

The AI-driven approach led to significant improvements in marketing efficiency and ROI

35% Increase in Promotion-Driven Revenue

More personalized promotions resulted in higher purchase rates.

22% Reduction in Ad Spend Waste

Predictive insights helped optimize ad targeting, reducing unnecessary expenditures.

2x Growth in Loyalty Program Engagement

Customers responded positively to personalized offers, increasing their participation in the brand’s loyalty program.

Ready to Explore your Customer’s Universe? 

You’ve seen the orbit. Now step into it. 

Custonomy turns scattered data into living intelligence one digital twin at a time.