How a CPG Giant Achieved 2X Click-Through
Rate with Custonomy
Client Overview
A global leader in the Consumer Packaged Goods (CPG) industry, the client has an extensive portfolio of food and beverage products available in over 180 countries. With a commitment to innovation and customer-centric strategies, the company constantly seeks ways to enhance its digital marketing effectiveness.
Problem Statement
In the rapidly evolving CPG landscape, brands must build direct connections with consumers to drive engagement and improve campaign performance. However, the client faced three major roadblocks
Identifying and recognizing anonymous website visitors who had not authenticated.
Ensuring precise targeting to boost acquisition while maximizing Return on Ad Spend (ROAS).
Scaling their addressable audience effectively to improve marketing reach.
Key Challenges
Fragmented Customer Identification
A significant portion of website visitors remained unidentified, leading to gaps in customer insights.
Inaccurate Audience Targeting
Without deterministic data, campaign effectiveness was inconsistent, reducing engagement and conversions.
Limited Addressable Audience
The client needed a scalable solution to reach new and dormant customers while maintaining high relevance.
Solution Implemented
To overcome these challenges, the client leveraged Custonomy’s AI-powered CDP, integrated with Digital Twin of the Customer (DToC) to refine audience targeting and optimize marketing performance.
Identity Resolution & Recognition
Using third-party deterministic data, Custonomy enabled the client to identify and engage unauthenticated website visitors with higher accuracy.
Precision Targeting with Digital Twins
By creating Digital Twins of customers, the client analyzed behavioral patterns and enriched first-party data to build high-quality lookalike segments for hyper-targeted acquisition.
Scalable Audience Expansion
Custonomy’s advanced data enrichment significantly increased the client’s addressable audience, ensuring highly relevant and personalized engagement.
Business Impact
By adopting a deterministic data-driven approach, the client achieved
2X increase in click-through rate
compared to campaigns using probabilistic data.
15% decrease in bounce rate,
improving overall site engagement.
68% match rate,
enhancing customer recognition and personalization.
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