Custonomy for Insurance
Unlock smarter underwriting, boost policyholder engagement, and personalize every interaction—powered by AI-native CDP and DToC.
Tackling the Core Challenges Holding
Insurers Back
From siloed customer data to regulatory hurdles, insurers need to overcome complexity with unified intelligence.
Siloed Customer Data Across Touchpoints
Fragmented data across policy, claims, digital, and agent channels prevents insurers from getting a holistic view of the customer journey. This leads to inconsistent service and missed opportunities for upselling or retention.
Low Personalization in Policyholder Experiences
Most insurers struggle to personalize offers, support, or communications due to lack of behavioral and contextual insights. This makes customer journeys feel transactional and impersonal, reducing satisfaction and loyalty.
Inefficient Lead Qualification & Conversion
Marketing teams often waste time and resources on low-quality leads without predictive scoring and journey insights. As a result, high-potential customers may be overlooked while acquisition costs rise.
Manual & Reactive Underwriting Decisions
Underwriters lack real-time insights into applicant behavior and history, making risk assessments time-consuming and less accurate. This slows down policy issuance and increases the risk of pricing or coverage mismatches.
Consent Management & Regulatory Compliance Complexity
Navigating GDPR, CCPA, and regional regulations across digital channels is increasingly difficult. Non-compliance risks penalties and erodes customer trust in the brand.
Purpose-Built Architecture for Modern Insurance Challenges
A unified platform that bridges legacy systems and modern tech to unlock real-time intelligence across the insurance value chain.
Know Your Customers. Engage Smarter. Sell More
Power your growth with AI & Digital Twin Intelligence
Custonomy is an AI-native Customer Data Platform (CDP), powered by Digital Twin of the Customer (DToC), that creates living, learning replicas of each policyholder. It unifies data from policy, claims, service, and digital touchpoints to build a real-time, privacy-compliant customer view. With deterministic identity resolution and predictive insights, insurers can optimize every interaction—from acquisition to renewal.
Unified Customer View Across the Lifecycle
Break down silos across policy, claims, customer service, and marketing. Custonomy builds a real-time, digital twin of each customer—powering personalized interactions from quote to renewal.
- Identify upsell/cross-sell opportunities
Personalize offers based on life stage or risk profile
AI-Driven Customer Intelligence
Leverage machine learning and behavioral analytics to understand customer needs, predict churn, and recommend the next best action—automatically.
- Improve underwriting decisions with smarter segmentation
- Drive proactive retention and reduce lapse rates
Omnichannel Engagement & Activation
Engage policyholders with the right message at the right time, across email, push, direct mail, and digital ads. Custonomy’s orchestration engine ensures consistency and contextual relevance.
- Improve campaign ROI and customer satisfaction
Increase NPS through relevant, timely outreach
Privacy-First Identity & Consent Management
Stay compliant with GDPR, CCPA, and evolving insurance data regulations. Custonomy ensures customer identities are resolved deterministically, with consent managed across channels.
- Reduce compliance risk
Build trust with transparency in data usage
Use Cases of Custonomy for Insurance
Customer Intelligence for Personalization & Upsell
Custonomy unifies fragmented customer data across policies, claims, interactions, and digital behavior to build a real-time, 360-degree customer view. This living customer profile powers hyper-personalized experiences, enabling insurers to anticipate needs, recommend relevant products, and unlock upsell opportunities at key lifecycle moments.
Identify cross-sell and upsell opportunities based on real-time behavior and historical policy data
Recommend relevant coverage or riders during life events or policy renewals
Drive higher customer lifetime value with precision-targeted offers
Smarter Claims Processing with AI-Driven Segmentation
Claims are the most critical touchpoint in insurance. Custonomy uses AI-powered segmentation and Digital Twins to help insurers prioritize high-risk claims, predict fraud likelihood, and streamline processing through automation and intelligent routing.
Predict claim outcomes and potential fraud risks using behavioral and historical data
Segment claims by urgency, value, or customer type for optimized handling
Accelerate processing times with automated, data-informed workflows
Omnichannel Engagement & Journey Orchestration
With Custonomy, insurers can activate customer data across web, mobile, contact centers, and in-branch interactions. Whether it's onboarding, servicing, or renewals, every journey is tailored based on customer behavior, preferences, and consent.
Orchestrate personalized journeys across digital and physical channels
Trigger contextual messages based on life stage, activity, or intent
Ensure consistent brand experiences and reduce churn with proactive engagement
Data-Driven Underwriting & Risk Assessment
Custonomy enhances underwriting decisions with enriched customer insights—from lifestyle data to transactional behavior—enabling dynamic risk scoring and more personalized pricing strategies.
Use behavioral, location, and demographic signals to refine risk models
Enable real-time underwriting with enriched customer context
Improve quote accuracy and reduce underwriting leakage
Privacy-First Compliance & Data Governance
In a heavily regulated industry, Custonomy ensures that customer data is handled with the highest standards of security and compliance. With built-in consent orchestration and governance tools, insurers can innovate confidently without compromising on data privacy.
Centralize and enforce consent across all customer touchpoints
Maintain compliance with GDPR, CCPA, and regional insurance data laws
Enable audit-ready data governance and transparency
Value Across Insurance Departments with Custonomy
Seamless intelligence for every function
Marketing & Acquisition
Deliver targeted, compliant campaigns that convert.
Create precision segments using real-time behavioral and policy data
Launch hyper-personalized campaigns across digital and offline channels
Improve acquisition and reduce cost-per-lead with AI-optimized targeting
Underwriting & Risk
Make data-backed decisions with confidence.
Leverage enriched profiles for accurate risk assessment
Integrate behavioral signals into underwriting workflows
Reduce underwriting time with intelligent pre-fill and dynamic pricing
Marketing and Customer Acquisition
Streamline claims and elevate service experiences.
Detect fraud risks early using predictive customer insights
Route and resolve claims faster based on customer value and urgency
Improve service outcomes through unified interaction history
Compliance & Governance
Stay ahead of regulations without slowing innovation.
Automate consent capture and enforcement across touchpoints
Maintain full audit trails and real-time privacy compliance
Simplify governance with centralized control over customer data usage
Product & Strategy
Design offerings your customers actually need.
Analyze gaps in customer coverage and behavior patterns
Test and launch new insurance products based on real-time demand signals
Align product development with actual customer needs and market trends
Stories from the Customer Universe
Leading Fashion Retailer
+35%
increase in campaign ROI
By simulating journeys before launch, the brand optimized messaging and reduced over-targeting across email and in-store promotions.
Global CPG Brand
+23%
improvement in
product sampling conversion
Using affinity and sentiment models, they identified ideal customers for trials — increasing trial-to-purchase rates significantly.
Global Grocery Chain
+41%
drop in cart abandonment
Digital twins predicted drop-off points, triggering recovery messages personalized to each shopper’s context and behavior.
Why is Custonomy Lightyears Ahead?
