Custonomy for Banking
Enhance every customer interaction with AI-driven insights and DToC technology, making banking personalized, efficient, and secure.
Major Roadblocks in Banking
Transformation
Outdated systems, siloed data, and shifting customer expectations make it harder for banks to deliver personalized, seamless, and compliant experiences.
Fragmented Customer Data Across Channels
Customer information is often scattered across product lines like loans, credit cards, savings, and digital platforms. This makes it difficult to build a complete picture of the customer, leading to inconsistent service experiences.
Lack of Real-Time Personalization
With rising digital expectations, customers want contextual offers and services in the moment. Legacy systems and delayed insights hinder banks from delivering relevant experiences at the right time.
Inadequate Customer Identification
Banks struggle to connect anonymous interactions with known profiles across channels and devices. This leads to poor targeting and missed opportunities in marketing and service personalization.
High Customer Acquisition Costs
Acquiring new customers through paid channels is expensive and often inefficient. Without accurate segmentation and targeting, banks waste ad budgets and fail to convert high-value prospects.
Growing Pressure Around Privacy & Compliance
With evolving regulations like GDPR and PSD2, banks must ensure data is handled with transparency and consent. Disjointed systems make it difficult to track, manage, and honor customer preferences in a compliant way.
Purpose-Built Architecture for Modern Insurance Challenges
Seamlessly Integrate Data, Enhance Personalization, and Ensure Compliance with Custonomy’s Scalable Architecture for Banking.
Custonomy for Banking Organizations
Power your growth with AI & Digital Twin Intelligence
Custonomy empowers banks with an AI-native Customer Data Platform (CDP), delivering real-time, actionable insights that drive personalized engagement, optimize operations, and enhance compliance. By leveraging DToC (Digital Twin of the Customer) technology, Custonomy helps banks harness the full potential of customer data, enabling smarter decision-making and driving profitability.
Enhanced Personalization Across Channels
Custonomy enables banks to create highly personalized banking experiences for every customer by unifying data from all touchpoints. Whether it’s mobile apps, websites, or in-branch visits, Custonomy ensures the delivery of tailored recommendations and communications.
Improved Risk Management & Credit Scoring
With Custonomy’s predictive analytics, banks can better assess risk and make more informed credit decisions. By integrating internal and external data sources, Custonomy creates an in-depth customer profile to evaluate risk in real time.
Operational Efficiency & Cost Savings
Custonomy streamlines bank operations by reducing data silos and automating processes. It helps banks minimize manual efforts, optimize resource allocation, and improve the efficiency of marketing and customer service operations.
Data Security & Regulatory Compliance
Custonomy ensures that banks remain compliant with global regulations like GDPR, CCPA, and other local privacy laws. By providing a privacy-first approach to data management, Custonomy helps organizations maintain full control over customer information.
Use Cases of Custonomy for Banking Organizations
Personalized Banking Experiences
Custonomy empowers banks to create tailored experiences for each customer, enhancing engagement and loyalty. By unifying data across channels and touchpoints, banks can deliver highly personalized offerings, whether it’s product recommendations, promotions, or notifications.
Deliver contextual product offers based on real-time customer data.
Increase cross-sell and upsell opportunities with precise, targeted outreach.
Enhance customer retention by ensuring relevant communication across all channels.
Smarter Credit Scoring and Risk Assessment
Custonomy enables banks to improve credit scoring models by using advanced analytics and data integration. With AI-driven insights and a 360-degree view of customer behavior, banks can make better-informed lending decisions, reducing risk and improving portfolio performance.
Build more accurate credit models by incorporating behavioral, financial, and external data.
Reduce defaults and enhance loan performance with predictive risk analysis.
Make real-time, data-backed lending decisions that are more aligned with customer risk profiles.
Streamlined Fraud Detection and Prevention
With Custonomy’s advanced AI capabilities, banks can detect fraud patterns in real-time and prevent financial crimes before they occur. By continuously analyzing customer behavior, Custonomy can flag suspicious activity and enhance security measures, protecting both the bank and its customers.
Detect fraud faster by monitoring real-time transactional data for anomalies.
Use machine learning to identify potential fraudulent behavior patterns across digital and physical channels.
Improve response time with automated alerts and decision-making.
Operational Efficiency through Data Unification
Custonomy enables banks to break down silos by unifying customer data across all departments and systems. This data integration boosts operational efficiency by providing a single source of truth, enabling better decision-making, faster processes, and improved customer service.
Centralize customer data for faster decision-making across marketing, risk management, and operations.
Automate repetitive tasks and optimize workflows to enhance operational efficiency.
Increase the speed and accuracy of customer service interactions by providing real-time, integrated data.
Regulatory Compliance and Data Governance
Custonomy helps banks ensure compliance with global regulations such as GDPR and CCPA by providing robust data governance and consent management features. This enables banks to maintain transparency with customers while securely handling sensitive information.
Ensure compliance with privacy regulations through automated consent management.
Safeguard customer trust by maintaining transparent and ethical data practices.
Continuously monitor and audit data usage to stay aligned with changing regulatory landscapes.
Value Across Banking Departments with Custonomy
Customer Service
Fragmented customer data and slow response times can lead to poor customer satisfaction and higher churn. Custonomy creates a single, real-time customer view, allowing customer service teams to respond quickly with personalized solutions. By unifying data from across multiple channels, customer service agents can access comprehensive customer histories, leading to more efficient problem resolution and proactive support.
Offer personalized solutions based on comprehensive customer insights.
Reduce response times and improve the quality of customer interactions.
Increase customer satisfaction by anticipating needs and providing tailored assistance.
Risk and Compliance
Banks face growing pressure to comply with stringent regulations while maintaining data privacy and security. Custonomy streamlines compliance by ensuring that customer data is processed and stored in accordance with regulatory standards like GDPR and CCPA. With its robust data governance capabilities, Custonomy also helps banks mitigate risks related to data breaches or non-compliance.
Ensure compliance with privacy laws and data protection regulations.
Automate consent management and secure data storage to minimize compliance risks.
Continuously monitor and audit data usage for transparency and accountability.
Marketing and Customer Acquisition
Inaccurate targeting and generic messaging result in ineffective campaigns and wasted ad spend. By leveraging advanced segmentation and predictive analytics, Custonomy helps marketing teams target high-value prospects with personalized offers. It enables real-time customer engagement across multiple channels, optimizing customer acquisition strategies and improving return on marketing investment (ROMI).
Target high-intent customers with precision, reducing customer acquisition costs.
Create personalized marketing campaigns to boost engagement and conversion rates.
Optimize marketing budgets by focusing on high-potential customer segments.
Lending and Credit Risk
Inaccurate risk assessments can lead to higher loan defaults and suboptimal lending decisions. With its AI-powered insights and unified data, Custonomy helps lending teams make more accurate credit decisions by analyzing comprehensive customer profiles, including behavioral and financial data. This reduces risk, improves the accuracy of credit scoring models, and leads to more profitable lending strategies.
Improve credit scoring by integrating diverse data sources.
Make data-driven lending decisions to minimize defaults.
Enhance loan portfolio performance by better predicting borrower behavior.
Operations
Inefficient processes and siloed systems lead to operational delays and increased costs. Custonomy centralizes data from multiple departments and systems, improving operational efficiency. Automation of routine tasks, such as data entry and customer profiling, allows teams to focus on strategic initiatives, reduce manual errors, and improve overall workflow productivity.
Streamline internal processes by automating data entry and analysis.
Increase operational efficiency by centralizing and synchronizing customer data.
Enhance interdepartmental collaboration with real-time access to accurate data.
Stories from the Customer Universe
Leading Fashion Retailer
+35%
increase in campaign ROI
By simulating journeys before launch, the brand optimized messaging and reduced over-targeting across email and in-store promotions.
Global CPG Brand
+23%
improvement in
product sampling conversion
Using affinity and sentiment models, they identified ideal customers for trials — increasing trial-to-purchase rates significantly.
Global Grocery Chain
+41%
drop in cart abandonment
Digital twins predicted drop-off points, triggering recovery messages personalized to each shopper’s context and behavior.
Why is Custonomy Lightyears Ahead?
