Custonomy for Retail & CPG
Create hyper-personalized customer journeys with AI and digital twin technology
Power up Retail & CPG Growth with
Intelligence++
Identify and eliminate the hidden blockers impacting revenue, efficiency, and customer trust.
Revenue Loss & Missed Opportunities
Despite having access to data, most retail and CPG brands fail to act on high-value signals—leading to lost revenue, low retention, and underutilized cross-sell potential. Siloed systems and lagging analytics delay critical decisions, costing you customers and profit.
- Missed Upsell & Cross-Sell – No timely product recommendations.
- Missed O2O Conversions – Poor digital-to-store engagement.
- Low Retention – No early churn detection or re-engagement.
Inefficient Marketing & Sales Strategies
Without real-time segmentation and predictive insights, campaigns fall flat. Brands over-target, under-convert, and waste budget on strategies that lack personalization or precision—eroding ROI and customer trust.
- Ineffective Targeting – Static segments, broad messaging.
- Wasted Ad Spend – Poor personalization reduces ROI.
- Low Marketing ROI – No predictive insights or optimization.
Poor Customer Experience
Disconnected data and rigid systems make it impossible to deliver the seamless, personalized experiences today’s consumers expect. This leads to dissatisfaction, abandoned carts, and brand switching.
- Generic Experiences – One-size-fits-all interactions.
- Slow Support – No real-time customer insights.
- Inconsistent Omnichannel – Disjointed digital and in-store touchpoints.
Compliance & Data Security Risks
As data volumes grow, so do the risks. Inadequate governance and scattered infrastructure increase exposure to regulatory fines, fraud, and data breaches—threatening brand reputation and customer loyalty.
- Privacy Gaps – Limited control over consent and usage.
- Fraud Risk – No real-time anomaly detection.
- Inconsistent Data – Conflicting records across systems.
Know Your Customers. Engage Smarter. Sell More.
Power your growth with AI & Digital Twin Intelligence
Custonomy is an AI-native Customer Data Platform (CDP), powered by Digital Twin of the Customer (DToC), creates living, learning replicas of your customers to drive smarter decisions and higher conversions. By breaking down data silos and leveraging 15+ machine learning models, our CDP empowers retailers to:
Revenue Growth
Increase LTV, grow basket sizes, and boost upsell/cross-sell success with AI-driven insights that anticipate customer needs.
Marketing Efficiency
Simulate campaigns, reduce over-targeting, and maximize marketing ROI with predictive analytics that optimize engagement.
Hyper-Personalization
Deliver real-time, context-aware experiences across channels by leveraging DToC’s living, learning customer profiles.
Data Compliance
Ensure GDPR, CCPA, SOC2, and APP compliance with a privacy-first, AI-native approach to customer data management.
High-Impact Use Cases Across Retail & CPG
Hyper-Personalized Promotions
Leverage Digital Twin of the Customer (DToC) to predict preferences, seasonal behaviors, and past interactions—delivering real-time, AI-driven offers that maximize engagement and conversions.
Boost conversion rates with precise, individualized promotions
Increase repeat purchases by aligning offers with customer intent
Enhance customer loyalty through deeply personalized engagement
Revenue Growth
Growth isn't just about traffic—it’s about maximizing value per customer. Custonomy helps brands increase AOV and LTV through intelligent product recommendations, personalized journeys, and strategic offer management.
Prevent lost sales with stock-aware recommendations
Boost margins with smarter, AI-optimized promotions
Drive repeat purchases and LTV with continuous engagement
Customer Retention & Loyalty
Winning a customer is only half the battle—keeping them is where long-term value lies. Custonomy’s advanced segmentation and behavioral intelligence allow brands to identify at-risk customers and re-engage them with precision.
Detect early churn signals and intervene proactively
Deliver timely, relevant offers to increase loyalty
Enhance post-purchase experiences to keep customers coming back
Smarter Decision-Making
Business agility requires real-time intelligence. Custonomy’s BI dashboards and AI forecasting tools equip teams with up-to-the-minute insights—enabling fast, data-backed decisions in areas like inventory, pricing, and promotions.
Make faster decisions with real-time operational dashboards
Optimize inventory with AI-powered demand forecasting
Adjust pricing and campaigns on the fly for better outcomes
Predictive Journey Orchestration
A Next-Best-Action engine dynamically guides each customer journey—adapting in real time to behavior, context, and intent across channels.
Increase conversion by surfacing the right offer at the right time
Reduce drop-offs with seamless, AI-guided experiences
Align messaging to every stage of the customer lifecycle
Marketing Optimization
AI-powered campaign simulation and predictive analytics minimize ad waste and boost performance before launching.
Forecast campaign outcomes with high accuracy
Optimize spend by identifying high-ROI channels
Reduce audience fatigue with smarter frequency control
Value Across Departments with Custonomy
Seamless intelligence for every function
Marketing
Mass marketing fails to engage customers, leading to wasted ad spend and lower ROI. Custonomy enhances your marketing strategies by:
Delivering hyper-personalized, real-time campaigns.
Optimizing ad spend with AI-driven audience segmentation.
Increasing engagement and customer retention.
Sales
Disconnected consumer data makes it difficult to personalize offers and identify high-value customers. Custonomy boosts sales performance by:
Providing AI-driven recommendations for optimized promotions and discounts.
Improving cross-sell and upsell success with predictive insights.
Enhancing sales team efficiency with data-backed decision-making.
Customer Support
Reactive support leads to poor customer experiences and decreased brand loyalty. Custonomy enables superior customer service with:
Proactive service using real-time customer insights.
Sentiment analysis to predict and resolve issues before escalation.
Improved customer satisfaction and retention.
Stories from the Customer Universe
Leading Fashion Retailer
+35%
increase in campaign ROI
By simulating journeys before launch, the brand optimized messaging and reduced over-targeting across email and in-store promotions.
Global CPG Brand
+23%
improvement in
product sampling conversion
Using affinity and sentiment models, they identified ideal customers for trials — increasing trial-to-purchase rates significantly.
Global Grocery Chain
+41%
drop in cart abandonment
Digital twins predicted drop-off points, triggering recovery messages personalized to each shopper’s context and behavior.
Why is Custonomy Lightyears Ahead?
