Retail and CPG landscape are evolving rapidly and the question on every executive’s mind is simple: “Is this worth it?” With rising customer acquisition costs, narrowing margins, and the imminent end of third-party cookies, investing in a CDP is a strategic imperative.
Did you know that 80% of consumers say pricing influences their purchase decisions more than brand loyalty? (McKinsey)
Discounts have always been a powerful lever for driving sales in retail and CPG. From end-of-season markdowns to limited-time flash sales, promotions create urgency, attract new customers, and boost short-term revenue.
Customer retention is just as critical—if not more—than customer acquisition.
Blanket discounts aren’t a growth strategy, they’re a margin killer.
In today’s digital-first landscape, Retail and CPG brands sit on mountains of customer data. Yet, many still struggle to convert that data into real business outcomes.
Customer Lifetime Value (CLV) is a key metric for brands aiming to grow profitably. It reflects the total revenue a customer is expected to generate over their relationship with a brand and guides smarter decisions around acquisition, retention, and personalization.
Customer Lifetime Value (CLV) is a key metric for brands aiming to grow profitably. It reflects the total revenue a customer is expected to generate over their relationship with a brand and guides smarter decisions around acquisition, retention, and personalization.
Customer Lifetime Value (CLV) is a key metric for brands aiming to grow profitably. It reflects the total revenue a customer is expected to generate over their relationship with a brand and guides smarter decisions around acquisition, retention, and personalization.
The Power of Basket Analysis: Driving Upsell and Cross-Sell in Retail Using a CDP Retailers today have more data than ever but turning that data into revenue-driving insights is the real challenge. Basket analysis, which identifies products frequently bought together,…
